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Web Marketing

Search Engines

Search engines account for a huge portion of traffic to web sites. Every day, Millions of consumers search for specific goods and services through search engines. 90% of consumers who use search engines find what they're looking for in the top 10 results and don't bother to visit the second page. So, in order to gain the tons of free traffic available from search engines, your business must attain a first page listing within search results for things that people are searching for.

Search engines are not the only way to generate web traffic. In fact, a complete web marketing strategy should include a number of different methods, such as news and how-to article publication, joint ventures, affiliate programs, press releases, and so forth.

Once a visitor finds your business online, your web site must now complete the circle and compel the visitor to take some type of action. This action may be part of a multi-step sales process involving lead generation followed up by soft sales reminders, or even an immediate sale, depending upon the type of business and products involved.

Website Design

When marketing your business online, you should design your web site with the end in mind. Effective web site design delivers high search engine position. Unfortunately, many sites are constructed in a way that requires a great deal of rework once they target search engine traffic. Like retrofitting a medieval castle to have central air conditioning, retrofitting a large, complete web site to become search engine friendly can be more work than building it right the first time.

When a site makes excessive or improper use of advanced technologies such as javascript menus, form-based navigation, redirects, or flash, search engines just can’t find their way around your site. And when search engines can’t find their way AROUND your site, they don’t send anyone TO your site – it’s just that simple.

If you already have a site and wonder why you’re not getting any search engine traffic, you need to take advantage of our Website Marketing Checkup™, in which we will examine your site and identify the major roadblocks currently preventing your web site from getting noticed on the search engines.

Market Research

Are you attracting the right prospects to your web site? Are you attracting any at all? Do you know what your perfect customer is looking for? Do you even know who your perfect prospect is? What makes them tick? What keeps them awake at night?

A magnetic website is the bait for your perfect customer. Before setting that bait, you must make sure you know what works for your prospects. You’re not going to attract deer by laying out a big block of cheese. To create your successful internet marketing strategy, you must research and understand your market. Without knowing what your prospects want, time and money spent redesigning your web site, buying advertising, or optimizing your site for search engine ranks are all wasted.

Before undertaking any web site promotion project, we consult with you to understand your products, services, and goals. Then we conduct budget-appropriate market research to make sure every minute and marketing dollar attracts your perfect customer.

Copywriting

Copy is marketing speak for the text that’s used in an ad or marketing piece. On the web, the copy that fills your site is called your site’s “content”. The content of your site is the information your web site offers visitors in exchange for their time.

On the internet, content is king. Search engines only see the text on your web site to choose whether your content is appropriate when someone searches for answers or information. Web surfers seek information online to determine what product to purchase or which business to buy from. If the copy on your site is appropriate for a given search, the prospect sees your web page in the search engine results. If the searcher likes what they see in the search engine results page, they click – and you have a visitor!

But, content that attracts traffic is not enough. In order to convert clicks to clients, you need well-crafted copy to:

• Deliver relevant and useful information to your “perfect customer”,
• Captivate your prospect’s attention, and
• Persuade your prospect to take action.

Combining a website design that search engines can’t resist with captivating copy that prospects can’t resist will propel your site to profitability. Contact Envision right now to see how their copywriting expertise can help you attract visitors, and convert those clicks into customers.

Informed Client Tracking™

Most small businesses have no idea what part of their marketing works and what doesn’t. Traditional small business marketing experiences end up much like John Wanamaker (the inventor of the department store) explains: “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.”

When you market offline, you can’t tell why someone didn’t read your ad. If they did read your ad, you don’t know how many of those people cut out the coupon. Of those who cut out the coupon, you have no idea how many forgot about your offer, lost the coupon, or found a more compelling offer.

The great thing about marketing online is that every single action and step is visible and as a result, trackable. You can learn in days (rather than months) if your 25% off two items offer gets a better response to than the free shipping offer. Once you fine-tune your online advertising to maximize customer response, you can adjust your offline marketing as well, to reap the rewards of your online market research.

Unfortunately, most internet hosting companies don’t track web visitors in a way that captures these valuable measurements. All you see is what pages are getting the most traffic.

With Envision’s Informed Client Tracking™, you will be able to track a visitor’s path through the entire site, even if your hosting company doesn’t. You will learn how website visitors came to your site, where they went, and if they requested additional information or purchased right there and then. Using this detailed information, you can refine your online marketing tactics and strategies until you know exactly how much business you’ll receive by getting a banner ad or pay for placement search engine results.

Envision’s Informed Client Tracking only requires $25 to setup, and $5 a month thereafter.

Instant Page Rank™

For each keyphrase, only $5 setup and then $2 a month thereafter, we'll get you ranked higher on those keywords through links from our promotion sites in as little as 24 hours.

Content Crisper™ - another Envision Software Exclusive

The search engines reward content that is fresh and new by placing those pages higher in the search engine ranks. The Content Crisper™ keeps your content fresh, day in and day out. We hand-craft specially designed copy to appeal to both search engines and web surfers alike. This copy is written so that we can adjust the text in fairly minor ways, (that the search engines recognize as fresh!) every single day and keep the same meaning. This sucks in search engines like crazy and keeps your search engine rank high, even in the most competitive of keywords.

Continued Client Contact™

Automate your mailing lists, with an online suite of email marketing tools. Supports split-testing, CSV mailing list import, mail-merge, and full CAN-SPAM compliance.

Web Marketing Packages

Website Marketing Checkup™

For only $95, We’ll examine your website, and quickly enumerate the things that are fundamentally preventing you from getting recognized on the search engines -- and why. If Envision designs your website from scratch, your website design will factor in all of the web marketing principles outlined in the Website Marketing Checkup. If you had someone else design your site, or you did it yourself, the Website Marketing Checkup can be the most cost effective way to learn how to quickly recover from past mistakes.

Do-It-Yourselfer Lite™

With the “Website Marketing Do-It-Yourselfer”™ Lite, not only do you get everything in the Website Marketing Checkup, but you also get a customized report on the steps you can take to start increasing your website's ranking within the search engines. So, you get the "Website Marketing Checkup" as well as your custom "What can I do to improve my ranking?" report. All for the temporarily reduced price of only $195.

Do-It-Yourselfer Extreme™

If you want specific, detailed advice on exactly how to make your site the best it can possibly be, and are comfortable actually implementing those suggestions yourself, the DIY Extreme package provides the Web Marketing mentoring you need. This package includes a detailed analysis of your site, competitor’s sites, sites to request a link from or register with, and a ton of other suggestions, all of which are unique to your site and your intended customers.

Warning: Some of the suggestions in your customized DIY Extreme Web Marketing report may require fundamental changes to the layout and programming of your site. Envision can help implement these website design and web programming changes, as needed.

Return-On-Investment Maximizer™

The ROI Maximizer service includes all of the web marketing research performed in the DIY Lite web marketing consulting package. Then, we work together to prioritize the various web marketing services for Envision to deliver. We will work through the list until your budget has been met, or all tasks are complete. This means you will get the most bang for your buck, as the most important and valuable tasks will be delivered first.

If anything is left incomplete, it's what we already agreed wasn't the most important. Then, when the site starts paying for itself (as it should), we can reinvest the profits into finishing off the rest of those high priorities.

The Web Marketing Works™

This is the ultimate package. Everything you could possibly want. We'll throw the kitchen sink at getting your site productive and highly ranked. This service provides the ultimate web marketing blitz you can possibly get. This is great for starting a brand new website and you want maximum exposure in the shortest amount of time.